5 Ways proving SEO and web design work hand-in-hand!
When you’re implementing strategies to improve the performance of your website, it is vital to consider numerous factors efficiently. Digital marketing is all about focusing one or two elements on promoting your business well in the agile market. And if you want your website to rank on SERPs well, then you need to go beyond SEO. Your website design also matters a lot!
- Apr 06, 2020
When you’re implementing strategies to improve the performance of your website, it is vital to consider numerous factors efficiently. Digital marketing is all about focusing one or two elements on promoting your business well in the agile market. And if you want your website to rank on SERPs well, then you need to go beyond SEO. Your web design also matters a lot!
Whenever you come across an Organic SEO consultant, they will suggest that SEO and web design work simultaneously. Significant components of both SEO and web design flow together and make a vast difference.
Do you know the factors where SEO and web design? Let’s find out here:
- Mobile friendly
Entrepreneurs who are a bit familiar with web design and SEO already know the importance of making the website mobile-friendly. And if your website is not mobile-friendly, then you’re way behind than your competitors. In 2015, Google announced that every website should be mobile-friendly in order to rank well on the search engine. After a few years, the giant introduced mobile-first indexing in the year 2017, which makes it clear that how Google gives importance to mobile-friendliness.
Therefore, if your website has a high bounce rate due to poor loading on a mobile phone, then your ranking will eventually fall down.
- Easy-to-read design
While trying to improve your website’s SEO, content would be the most significant where you might you’ve to spend a lot of time. Many of the entrepreneurs aren’t aware of the fact that web design actually impacts the content. Poor web design will confuse your audience, making content impossible for users to read. Web pages with an excess of content with too many hyperlinks will lead your customers to click off your website too soon because they’re unable to access the correct information.
Therefore, website designers understand how to create websites that make it easy for users to read the content without any hassle.
- Website speed
Website speed is one of the primary aspects of technical SEO, and this could be the major reason why your website is slowing down. If your website is not ranking well on SERPs, it could be because of the speed that is bouncing the users. Don’t forget that page speed is a known ranking signal, which is why you need to spend some time optimizing the images on your website, allowing browser caching, eliminating unnecessary plugins, etc.
Web design should be your priority when it comes to crawling through your website. A sitemap is an integral element if you want search engines to crawl your site the way you want. Your sitemap provides search engine the required guidelines concerning the design and content available. It also tells search engines which web pages are of utmost importance. The sitemap should also include unique Metadata elaborating about your web pages.
- Obtaining user’s trust
SEO helps you to know whether you’ve really gained the trust of your customers or not. Moreover, securing the trust of your users is the primary component that affects your website ranking. Undoubtedly, people are quick to form opinions, and if they create one about your company, it becomes tough to clear that. That’s the reason website design plays a huge role because it will allow your target audience knows how much effort you’re putting on your website.
SEO can be accomplished with web design, and your web design shouldn’t be that difficult. If you want to rank well on SERPs, then opt for a Digital marketing consultant and get the right solution.