Social media is one of the popular marketing platforms where businesses constantly try connecting with their customers. However, during festive seasons as the business and work slowdown, businesses overlook these platforms and detach themselves. This is where you will lose out on your business to competitors! During festive seasons, customers are more active on social media channels wishing their dear ones look active Social Media Campaign. So you need to take charge of Social Media Marketing!
Here are four effective Social Media Campaigns that businesses should give a try to connect with their target audience more efficiently:
- Garnish your profile
The profile is the most crucial aspect in every social account and so during festive season updates it a little bit. Add some Halloween pictures of your staff standing near the office building or the Christmas decorated office. It is the best Facebook Marketing Campaign that will help you entice your customers. More so, share some behind the scenes as it will enhance the authenticity of you as a brand. Your clients will find it intriguing and would like to work with you for the long-term.
- Shower gifts like a Santa-
Santa is known for giving gifts to people during Christmas and you can become one. That doesn’t mean you need to send some expensive gifts to your valuable clients. Festivals like Christmas and Valentine’s Day, you can send some handwritten notes to your clients appreciating that they played an important role in your organization. This will make them feel wanted and cherished, so you’ll be in their priority during any work. And make sure that you don’t ask them to post on their social media platforms about the gift you’ve sent.
- Share holiday-themed content-
Sharing holiday-themed content can immensely assist you in keeping your audience engaged and updated. You have two choices; you can either go for long-form content or short-form content. In long-form, you should forget about the traffic as this will be more of an organic sharing by the customers. Try to make it more intriguing by adding some amazing lines related to the festival. Whereas, in the short-form content, you can either share wishes on your social media profile along with a well-designed image or you can play some polls, ask questions to your customers, run some contests. This will be more engaging!
- Create holiday hashtag-
Hashtags are in trend these days and if your set hashtags become popular you can drive more traffic and Instagram Followers. So whatever post you’re about to write make sure you add holiday based hashtags in Social Media Campaign. For instance, now the Halloween is all set to arrive so you can mention #ScarySEOTactics or #TrickorTreatIdeas #NightmareClientStories. This will make your content more alluring to users!
These are some of the smart and effective Holiday Digital Marketing tactics that one can utilize to stay in touch with their customers during festivals as well. This is the right time as many businesses just enjoy the festivals and you have the opportunity to target the right audience. It makes the environment less competitive and more accessible to businesses to explore opportunities.